Richard Kennett, a Brit by birth and a creative force by nature, is the founder of Bright Blue. After more than 35 years in Sweden, he’s almost fluent in Swedish—though occasional humorous slip-ups still happen. However, lagom and Jante remain absent from his daily vocabulary.

With over 20 years of experience as an Art Director and Creative Director, Richard naturally transitioned into culture, entertainment, and events. This shift was inevitable—ever since, at 11 years old, he was captivated by the storytelling magic of The Sound of Music at London’s Apollo Theatre.

Richard’s expertise in strategic branding and communication, combined with his flair for storytelling, forms the foundation of his approach to event creation—that every element must resonate with purpose and meaning.